A company website is a requirement for any business to compete in today’s digital marketplace. However, you want a site that attracts visitors to your page to learn about your company’s products and services and make a purchase. There’s no point in going to the expense of creating a business website if users leave within five seconds of accessing your homepage. The key to building a successful site is following web design principles that are proven winners.
Use Responsive Design
More consumers are using their smartphones and tablets to research companies and make purchases. Those are customers you don’t want to miss out on because your company website is built to function only on desktop computers. Creating your pages with responsive design ensures your pages look fabulous and function correctly on any size screen.
Follow Familiar Homepage Design Standards
Sure, you want to be creative in the web design of your pages. However, don’t steer away from the familiar homepage design elements people are expecting on your page. That means your company name, logo, and tagline are on the top left and your site search box is on the top right. In addition, a menu bar goes underneath on desktops that automatically responsively displays as a “burger” menu icon on smartphones and tablets.
Separate Content into Chunks
Visitors will flee from your pages if they are greeted with large paragraphs of text. Instead, divide your content into smaller chunks of information grouped into short paragraphs of five sentences or less. Leave plenty of white space around your text. This design attracts your web visitors to read through the words on your page.
Use Visuals
Photos and videos draw a user’s eye to your content. Make sure to include a mix of visuals on every page to break up the text. Always use high-definition images that look clear and sharp on every sized screen.
Keep Site Navigation Simple
You want to make it easy for customers to find what they are looking for on your site. If they don’t find it within five seconds, they’ll jump to another website for their search. Again, your goal is to keep visitors on your pages. That’s why it is essential to keep your site navigation marked on all your pages and make it as simple and easy as possible for any user to follow.
Following these web design principles helps you create an effective, user-friendly, professional website for your company.