In online marketing, using keywords and targeting your niche is essential. It helps get eyes on your ads bringing new customers to your landing page. Once you have a solid plan, the question becomes where to find your audience.
Many ways exist to market to potential customers. Pay-per-click (PPC) marketing can put your product or service in front of the right eye. Here are three places that you can use to advertise to customers.
Social Media
A lot of people use one or more social media apps every day. If you frequent any of these sites, you will see several sponsored ads while scrolling. Multiple social media platforms will allow you to use PPC ads for a price, but you will need to set up an individual campaign on each site.
You will want to decide the best site for you to use for your target market. For example, if you are targeting women between the ages of 19-40, you may want to use a site like Pinterest or Facebook because that is where most of your audience browses social media.
Mobile Ads
The cell phone dominates as the most used device because it is light and has every feature a person needs. Mobile ads help you reach the broadest range of people within your target audience. More people than ever search using a phone, and you can set up your ad for these customers.
When using mobile ads as a part of your marketing campaign, you want to use a phone-related call to action such as “click-to-call” This feature allows a potential buyer to call your company if they want more information or to order your product.
Ad Extensions
Search engines now have ad extensions when utilizing PPC for advertising. This setup option only shows up if your ad ranks highly when a user searches, so having an optimized ad will help rank high when someone searches a phrase. You will want to use these extensions to improve your click-through rate when you rank high.
With ad extensions, you have extra bits of information that your customer will not need to search for or that will help establish trust. You can add location maps, a site link, deals, or positive customer views. Having ad extensions can seal the deal for some customers.
No matter how you utilize your pay-per-click ad campaign, you can implement these tips to help your campaign convert more than ever before.